One of the biggest misconceptions companies in the tourism/hospitality/other industries have about virtual tours is that they view them as equal or alternative. In fact, virtual tours are not a substitute for visiting a place in person, but they can still be a valuable resource for any such experience, especially for people who do not choose to visit the place in person. Let’s take a look at some of the main benefits of a virtual tour:
Freedom of movement
Digital tourists aren’t limited by time or physical capabilities – they can browse virtual tour locations at their own pace and get an unprecedented level of detail. For example, they can also “get up close and personal” with exhibits and objects, viewing them in great detail.
Greater learning opportunities
Instead of listening to boring information coming from a guide, digital tourists can instantly choose what information they want to learn and spend time reading or listening. There’s no pressure, no expectations, and no need to absorb everything on the first try.
No crowds and no restrictions
For the most part, a virtual tour will be a self-guided experience, so you can get away from the crowds, noise, and pressure, focusing only on what you see. This experience can happen anytime, anywhere, as long as you have access to the necessary hardware and software.
A powerful marketing tour
It’s not easy or cheap to take the time to create a virtual tour, but it’s a great way to get ahead and beat your competitors in presentation quality, which is especially effective for industries like real estate or hospitality. You can give new visitors a compelling reason to visit your establishments in person or do business online, as well as boost your online presence.
Show more than is physically possible
Not all virtual tours are modeled after existing physical locations. This way, you can create an experience (e.g. underwater, in space, in a fantasy world) that users can’t get anywhere else, stimulating their senses, imagination, and a state of awe.